Saturday, February 1, 2014

A better boarding pass? One frustrated flier’s idea...






Sometimes
the best ideas are simple. We found this article at Yahoo Travel.



 



After
spending way too much time in airports, frequently frustrated flier Peter Smart thought up a way to make one
part of the trip less painful: A boarding pass redesign.



http://l3.yimg.com/bt/api/res/1.2/fYjZ6HytS40vC1jHfOjH7A--/YXBwaWQ9eW5ld3M7cT04NTt3PTI0MA--/http:/l.yimg.com/os/publish-images/travel/2014-01-23/2cf398c7-062c-42c5-be99-27ead81357a3_BP_passbig.jpg



(Courtesy
of Peter Smart)



Plenty
of people use mobile phones as boarding passes, but the UK designer contends
that paper passes are still very much in use and deserve another look. Smart's
redo, which he posted to his website, has gotten rave reviews on the Web.



Smart
was inspired to try his hand at a better boarding document after he had racked
up 14 flights in two months and became fed up trying to decode the passes.



"After
a while I realized that the boarding passes I was being given were pretty
awful," Smart told Yahoo Travel in an email. "Knowing where you need
to be at the right time is really important. The problem is, the layout of
information on a boarding pass doesn't make this easy."



On
his last nine-hour flight home, Smart sketched out his ideal boarding pass: He
flipped the document from a horizontal layout to a vertical one, added a
perforation so it folds neatly inside a passport, and then placed crucial gate
and flight information at the top.



Bonus:
His design got rid of airport jargon and put in plain English the seat
assignment (and aisle designation) and the airport cities in a nice, large font
(such as Stockholm to Sydney) and even added the local weather.




By using the same dimensions as a current boarding pass,
Smart claims his design wouldn't require new printers. The net result would be
"just a better layout," he said. The design is shown on his website,
and the feedback was enthusiastic.



At Excelsior Limousine of course,
no boarding passes needed. Bring yourself and enjoy the comfort of a ride in
one of our town cars, SUVs or limousines.

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